Wood? I like it!
According to psychological researchers, the handicraft activity has a preventive effect, protects against stress and environmental harms. In the meantime the „doing it”, „creation by hands” is recently a kind of knowledge with an increasing prestige, i.e. it retrieves the right old position in our values.
The Wood Like is a new brand coming out at Construma – Otthon exhibition has been a dream of six cooperating partners. Their aim is to introduce the joy and beauty of working with wood by all possible way. At the first sight, the Wood Like is a spectacular stand built of modules and designed by the Architectural Institute of Moholy-Nagy Art University, using the box system of Nyír-Demonich Plc. which consists of laminated plates and galvanized metal elements. However going closer, it is not only an exhibition stand but rather a well-equipped wood workshop where we can become professionals for a few hours. And the Wood Like is even more: it is a range of such Do It Yourself (DIY) workshops where the laymen and those wishing to be acquainted with the trade of carpenters can work together; they can have personal experience regarding to working wood, pick up some skills of using wood industrial machines and tools, learn the techniques of carpenters and last but not least following the mentality of open design they can make designed goods.
Considering the great success of the project Wood Like 2.0 restarted within the framework of the Design Week of the last year (23 September - 3 October 2016). During the course, visitors could prepare wooden cases for everyday use. After the workshop, all visitors were invited to a brunch. In 2017 the organizers refilled the Wood Like brand with a current content promoting vocational training was put it in the focus of the Construma Exhibition. In order to make the wood and furniture industry attractive, under the aegis of the Wood Like the logo, spectacular installations, workshops, presentations and mini exhibitions were waiting for students and their parents and „woodlovers”.
The six cooperating partners are thinking about not a pop-up action but rather a longterm sustainable brand which can be reloaded by new actual contents. However, one factor is constant for sure: the wood beloved by all of them.
Partners in co-operation:
in 2016: Budapest Chamber of Commerce and Industry, BKSzC Kozma Lajos Woodworking Vocational High School, HelloWood, Hungexpo, MOME Institute of Architecture, MONO art&desig, Nyír-Demonich Zrt.
in 2017: Budapest Chamber of Commerce and Industry, BKSzC Kozma Lajos Woodworking Vocational High School, Budapest Vocational Training Centrum, BKSZC Kaesz Gyula Woodworking Vocational High School, Hungexpo, Nyír-Demonich Zrt.